The time is exactly 9:15 in the morning. I didn't wake up early just to write this post, the truth is, I've been awake all through the night. I'm really finding it hard to hibernate the computer and go to sleep these days.
You can put it how you like, say, I'm losing sleep over competition.. Well, I'm not ashamed. Its a good thing, it has changed me and helped me see the bigger picture better than i did earlier.
The emergence of huge competition only last year like Nollywood Love has given us new determination. It has shown us a bigger market exists more than we anticipated or planned for.
Here is why you should welcome competition
1. Market validation
You can use either your competitors traffic or revenues to boost your own confidence and work harder or you can show the figures to investors to give them an idea of the market.
2. Show signs of a boom
If you see startups similar to yours springing up all over, like in the case of Groupon, then the market is experiencing a boom. Do what you can to grow as fast as possible.
The main issue is, AfricaMars Media is what I'd like to call "first generation of African video sites", together with a few early competitors.. We were ahead of our time and the was not much traction to be gained. We were ahead of our time.
With the new African TV services, the time is now and what matters is who's still here in the next 5 to even 10 years!
