You Need User Recommendation to go Viral. So Go Find Those Passionate Users.

The title is really long. But I will try to keep the post as short as I can.

My previous post is supposed to be part of a series I am working on about "Nigerian startups and how they fit in Globally". I will continue with the series shortly, however, I need to squeeze in this post in-between due to some recent happenings in my startup's social media marketing.

Back to today's post.

Today's post is focussed on the power of Passionate users (people that love your product or idea) and how it can push to the roof your marketing, the efficiency of your product development and your market understanding.

How do you find or make passionate users? The truth is, you don't even need to have a product to find people passionate about what you are working on, some people can fall in love with your product the moment they hear about the idea. And they will talk about and recommend you and your product to everyone they know.

To increase your chances of having such passionate prospective users, you need to be active on the social networks. Facebook, Twitter and may be LinkedIn. You need to engage and discuss with your target audience. Some of them will hit you with a conversation, while the rest you will have to talk to first before they respond.

So what makes users passionate and how can their passion help you and your business?
They are mainly your perfect customer. The perfect fit for your product. The people that reallyyy need your product. The people you thought about when you came across your product idea. They may be just like you with the same interest and same perspective on the market.

Above describes exactly what makes up a prospective passionate user of your product. But you need to bring out the passion in the users by connecting with them, discussing with them and getting to know them on a personal level(very important).

They can promote your business across social networks and the rest of the web, they can get you content from friends, may be, and they make good team members because they share your belief and enthusiasm.

Your passionate users will do a lot for you and every business needs them.

HOW TO GO VIRAL!!!!

Going viral is the ultimate peak of every marketing and the number one rule is, NO BUSINESS, IDEA OR VIDEO CAN GO VIRAL WITHOUT PASSIONATE USERS.

I don't believe there is another way around going viral than utilizing your passionate users.

To create a viral campaign, you have to have people (passionate people) that will share whatever you want to go viral with all their trustees and friends on the various popular platforms like Youtube, Facebook, Twitter and more. This will ignite the initial spread of the viral campaign.

(The post is becoming long, I need to round up).

Ok. Now, before you reach any conclusions, building a viral campaign can not be complete with only passionate users. You need more than that, You need to build a strategy. But you can't do it without passionate user.

Finally, the only thing that guarantees you of getting many passionate users is a much needed product (product with high demand and if you are a first mover), or any great idea.

Spend most of your time on making sure your product rocks before you invest your time in any viral campaign.