For a while now, I have been screaming that a great Nigerian content site needs to come out and take all the traffic. I even considered building my own site which will be easy to run and with lots of daily content flow. Nairaland is the one to beat here. Nairaland is a forum but it has let a lot of these blogs use social media to chip into it's market.
The site to be the one needs to have some news or current stuff, some interesting art and of course some really useful well written content.
One year ago, A friend explained to me her plans on developing a unique content site for the Nigerian audience. And now I am happy to say that the site has been live for the past few weeks, It has surpassed even my expectation in terms of quality, but I think the site isn't noisy enough to take the market.
Content is sometimes the quickest way to get into business and also has the advantage of high consumption. Gimmesom.com has the quality to be #1, needs more hands on the deck to tap into the Nigerian content hungry audience. More hands for the feeding....
Beyond content quality, what exactly needs to be done?
Social Media: Gimmesom's sweet looking content needs to be all over Facebook and Twitter, It's already doing well on Instagram.. It needs to have at least a single Facebook post a day for a start, preferably posts with hundreds or 1000+ reach.
Content flow: Like i mentioned earlier The content flow frequency needs to be increased. may be gradually, content is king.
A Content Hub: The best way to sustainably get lots of content is by bringing other content sources together under one platform. Kind of like Nairaland on steroids.
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