If you have been following any web marketing firm's website or any search marketer's blog lately, you would have by now come across Google's change (or overhaul) of it's search technology.
It's time for SEO to change too. Shortly, Web companies like ours that rely mostly on organic search traffic will have to change their ways of thinking. New tests will have to be run, new analysis and more.
My company is doing well on search engines and most especially on Google, we've beaten most of the big guys to get to where we are and we get atimes more than 1500 monthly visitors from Google alone. Upto now, we haven't spent a dime on marketing, or atleast promotion.
In preparation, I went to the Google caffeine sandbox page (not sure if that's what it is called) to test the new search technology, to see if I can notice any changes to search results. I was too late to arrive because from the message I found on the page, Google is done testing it, they think it will work and have taken it off the developer test page.
My guess is, the technology may have some LSI built into it, atleast more than what we have already seen (or atleast think we have).
If any of you has used Google caffeine in test, we would love to have your thoughts here. Just comment on this post.
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