Tuesday, August 3, 2010

Startup Advice: Get Ready To Go Big Or Go Home Early!


Right from the beginning of the commercial web, you have to be super ambitious as a startup in other to stay longer than the next code innovation!

You have to be ambitious and focused on a market for a start. But you have to keep your eye on the big picture by following market shifts and new products or new startups launching. You have to think how you are going to gain more n more market share over time.

Your team also needs to be obsessed with innovation if you don't wanna be the next Myspace. You have to try new things, new ways and new code to improve your products performance. If elese, someone will get inspired by your idea and move to your market and beat you.

Come to think of it, Google came up with the "don't be evil" slogan and from the search engine that they started with, now they have a blogging platform which I am now writing this article on, an architectural design software (Google sketch), an operating system, a smartphone OS, a mobile phone brand, Google Earth, a mobile ad platform, the list goes on and on.

The point I am trying to make here is that, to be a big success, you have to think of dominating the World atleast a few times before you go to sleep! :). No... Seriously.. You have to dream of ruling the market you are in and you have to try to see that it comes true! Just trying to be a player in the market isn't healthy for an aspiring startup to dream.

Now Lets take a look at Facebook. You think Mark Zuckerberg only wanted to build a social network for college students? Well may be you buy that, but I don't. I don't know how true the stories in the book "accidental Billionaires by Ben Mizrich" is, but Mark is really an ambitious person. You can check out the book here http://www.amazon.com/Accidental-Billionaires-Founding-Facebook-Betrayal/dp/0385529376

You really need to hope to be big when you are just starting and work towards that. If not, you may not even get to start. Did I confuse you? Well, I'm sure the ones that really have the startup DNA in them know what I'm talking about!

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